Wednesday, October 13

Liveblog of Kirkpatrick at Girls in Tech NY

Updated: 1:38am EST

Came a little bit late...

Saverin made two fatal errors - business (he should be in charge) and the advertising, and he did not move to Palo Alto. The first accidental billionaire is Saverin - worth 1.5B and worked for Facebook for FB - part time.

Mark/Jobs are not about the money - but about the creation of an idea and bring it to reality. He is motivated to make something to happen. He still wants to play down advertising. Trying to avoid the potential offense of excessive advertising. He had an idea - wanted to build products that were about sharing and transparency.

Why had FB succeeded where MySpace has failed - MySpace never followed up - not technology driven. MySpace was driven as a media company. Single biggest reason - technical mindset. Zuckerberg continually changes Facebook to avoid people coming up his tailpipe. FB was about solutions not about dating like Friendster and MySpace.

That Facebook stumbled into "real identity" is one of their greatest successes. To this day - the only place you place your real names.

Can only connect with people on Facebook with your real friends and real names. An enormous asset. Can not get good usage out of Facebook if you are not using your real names.

How do recreate the intimacy of the original Facebook? Are Facebook Groups doing that? now - the majority of users do not use it to the friends they intimately know. Root of a lot of the privacy problems is that people are not using Facebook the way it is intended (for your friends).

When you friend someone on Facebook - you are empowering them with your data. Baby Boomers feel that it is impolite to not accept friends requests. Additionally Facebook Groups should embrace this as a positive change. It will not leak out to the people you may not want them to see.

You should be able to reconstruct your original Facebook experience.
Zuckerberg suggests you are a single identity - it is almost an ethical question that you should be different in different contexts.

What are the negative aspects of Facebook? It is such a new landscape - we don't really know how to use it. It has grown insanely fast and we do not completely unrstand or can control it. Part of the problem is that propel use it cavalierly and cause danger with the cavalier effort. We are living in a very disclosed environment - but most of us on the planet do not live in a real democratic country. Story about Egypt where the police is watching Facebook to crackdown on Mubarak haters.

David doubts that when Facebook becomes a public company - how the company behaves may be very different.

Where do you see the competition of google and Facebook going? Same as old media has - time/attention is now on Facebook. For a long time, google was the number one place now no longer. Facebook has a lot of direct information to target ads better than google's ad inference. Now - with bing and Facebook, bing has the social information that improves search - google needs to figure out the social aspect.

Only thing that would differentiate Google Me is how you will control groups and group controls. Single biggest reason for Facebook Groups. Another big thing for Facebook is the Android operating system - they need competition on the mobile platforms.

The smartphone revolution is driven by Facebook - people use it for email but the single biggest thing people are using on smart phones is Facebook.

Sorkin had known as much about Facebook as he did about carburetors.

Still a number of other social networks out there - do you see a backlash to other networks / vertical networks? Or do you see Facebook support subnetworks?
We are seeing the backlash - now there is a backlash. Now there is a lot of support for criticizing Facebook. No evidence of people leaving Facebook to join other networks. Facebook sees that there will be a migration and wants to become a platform - take the entity information and the social graph and become a distribution platform, but is not a specific destination site. Leverage the Facebook platform and create a solution of your own. Now, you can show your newsfeed outside of your page on Facebook.

You have seen Facebook staying out of the B2B environment - do you think it will continue to change?
It will continue to change (Zuckerberg's driver). You can use the new groups functionality to have many of the features for business.

What effects has Facebook has had on the world?
These people have been unbelievably open. The Facebook Effect is about the effects on politics, business, media, marketing and so on. Facebook's single most important quality is the broadcast ability to others that we never had before. The algorithm has decided who to show it and where to show it. It is changing how people work now. YouTube is a huge part of this - hugmoungous power shift from the top to the bottom. Just saw how the GAP just took down their new logo just after four days. In other countries, this power is amazing.

In politics, there is a discussion how Facebook supported the grouping of young people around Obama. Strange little examples - a kid in Florida fought against a new law that would have taken away funding from humanities students to science students and after 1000s of students joining the group ended up causing the state senator to cancel the law.

David in 2008 had the idea of doing the book on Facebook and at the time, there was little interest. Wrote an article in 2006 which was about why Facebook matters. Built a relationship with Zuckerberg and tracking the growth. Movie is a weird sort of distraction.

Q: Given that you wrote this book, you have been knighted as a resource on these topics - how do you think this positions you?
A: At the moment, because of the movie, his visibility has increased. Too bad that Mark feels so uncomfortable presenting to the public. They (Facebook) love that David handles it. Wait until they get hammered by global regulation - Zuckerberg does not have any problem with these topics - he is such an intellectual. He is not thinking of the cash out, he is thinking of the impact.
Hard not to have enormous admiration for Mark Zuckerberg due to his impact.

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