Databases are the 2004 Engine

Parties Are Waging Battle of the Databases (washingtonpost.com)

Funny thing about this article - is that the power of databases were understood by the RNC, but in the Dems world - it took a lot longer and a lot more time. The money wasn't there - the software was all open-source - and now the data is beginning to flow. Fortunately, DataMart is quite large - and cumbersome. There are other tools that help in modeling - and the data within DataMart is impressive. But what will be interesting is how DataMart will be exposed to the state parties - and how they will allow others to access it - with the security and other issues that come into play.