"Creativity diarrhea" once they found the domain GeekBrief.tv - one idea: "Cali Lewis, International Gadget Spy". Real name for Cali: Luria Petruci - much more difficult to google search.
Pause as Cali gets her mic readjusted: Neal comments: "Better have strong tape, because she sweats."
Other amazing anecdotes:
- "I didn't own a camera until when I
- "I bought a camera because I wanted to document [Cali]."
- "There is some that she does on video that is 'magic'.....and those videos are not online."
- "There is something that lights up about her on camera..."
How you will make money out of this? Cali - we knew we wanted to be with PodShow - they were the first trying to monetize. We got started on a basic level - after the fifth month, went full-time - PodShow is taking care of the business side of things.
Neal - early on, advertisers were not there - PodShow is fronted the money - now, great ad support.
Metrics - where are you currently with the audience? And what is the technology you started with and are using now.
Neal - numbers: not as clear as with pageview. We typically get at a minimum of 100K downloads per show, and sometimes get as much as 1MM. Average 400K downloads per show.
Cali - organization trying to create a standard for views and such for video.
Started with a Canon ($300) camera. Bought two Panasonic DEF cameras - software was VideoQue Pro. Now using FinalCut Pro finally (after owning the software for a year).
Now using a Canon XHJ1 - our first high def camera
Q/A from me: Neal - is this your first time public speaking? Yes. Doing great!
Photo Credit: Scott Beale / Laughing Squid