Ever try to do a reference check on someone you are interviewing - and you immediately go to google or the nearest search engine to find all the information that person. After a few checks, you find out the company he/she worked at does not exist or the press clipping where a person with that name has been indicted and you are not sure how to best use this information.
Enter zoominfo - a new service that aggregates all the disparate information on the web into one quick summary on work experiences, business relationships, coworkers, educational history and such. For a quick example, take a look at my web summary from zoominfo. Heck, even George Bush has his summary listed. Now, the source of this informaton is all derived on the web - and the validity of this information is as reliable as the ease of publishing. But imagine if someone with no moral scruples wanted to create a smear campaign on an individual - and could create associated links between that person and some other unsavory individual (consider a recent political campaign where a Florida Democratic candidate for governor was "connected" to Tom Delay). Potentially, this system would make that connection and consider the candidate a "colleague".
zoominfo provides means for resolving the issue by owning your identity and allowing you the ability to try out there service and manage your identity on their system. Interesting business model - especially if the service takes off, more people use it and require individuals to manage their "zoominfo"...
Tags: digital identity, zoominfo