Sanford Dickert, Social Engineer

General thoughts on being involved in the intersection of business and science, technology and marketing, private industry and public service (and occasional opinions on movies and other entertainments)

Monday, August 23

Eight Days from the Florida Primary

You know - eight days from the primary - and things are beginning to heat up. Most recently, we launched an ad that challenges the Sam Al-Arian story - and how Castor handled the issue. Funny thing, the argument seems to be how Peter is acting aggressively and being "negative", but the question I have is how did she handle herself in an important leadership issue - instead of addressing the issue head-on, it seems that she passed it onto a lawyer - and then handled it more like a "human resourses" issue rather than a "moral issue".

I can understand where someone could say - that was a mistake - but instead, the answers that have been brough forth from the campaign is a denial of information, then a presumption of action ("suspension") which may not be true (if the person could be suspended - with pay - then there was something to the issue) and then the accusation is an attack from Peter on Betty.

I used to say I was confused, but I am not any longer - the lesson is how to manage your relationships - with the press and with the stories - and to ensure that you communicate the message consistantly and effectively.

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