Sunday, March 16

BarCampNYC3 - Designing Attraction

Designing Attraction by Rob Faludi, ITP at NYU

Weapons of Influence from "Influence"
  • Reciprocity - we try to repay, in kind, what another person does for us
    • Web of indebtedness
    • Watch out for uninvited debts - mailing labels in the mail forcing us to repay, avoiding the Hari Krishna and the flower
  • Commitment and Consistency
    • We like things better AFTER we choose them - the MacBook purchase and packaging
    • Foot-in-the-door effect - small to large
    • Justification of effort - why else would you not have done the difficult thing if it was not worth the effort
  • Social proof - everyone doing something, we will do it too.
    • Most effective in ambiguous situation with social peers - curiosity?
  • Liking - more likely to comply with someone we like
    • We like people who are attractive, similar and familiar
  • Authority - Milgram experiment (electro-shock experiment)
    • Illusion of authority (not a doctor, but play one on TV)
    • Heuristic value
  • Scaricity - perceived value of limitation
  • Responsibility - is it okay to use these tools?
Teaching students how to "design attraction".

Books on the topic:

Saturday, March 15

BarCampNYC3 - Seven Features Everyone Should Build

Charlie O'Donnell from Path101.com speaking on a post he made on his blog:
http://www.thisisgoingtobebig.com/2008/02/7-product-featu.html
  • Rotating Cube Landing Pages - exposing your aggregated views using the fewest number of templates (look at baseball-reference.com)
  • Selfish Data Sucking Helper Tool - tools that help your audience and help you at the same time (websitegrader.com provides value for analysis while giving me information on keywords and competitors). What am I giving, what am I getting back.
  • Kiss the Ring Management Tools for Groups - essentially build a tool that supports the processes and people within organizations rather than removing people/processes that are part of the jobs of individuals. Who are the people who have power and what can you do for them (kiss their ring)?
  • Crawled Data - backfill with data to make the first experience work for the person who uses your product. Sites are putting more information out there in a structured way which allows for google to find them better and thus better structured for acquisition.
    • Prepopulate the data for all of the VCs and the partners and who has
  • Revolving Email Door for Data - providing functionality via SMTP versus only relying on the web or some other channel. The discussion about the jdate removal of email responses (behind the data wall which does not help in the contribution of data) versus the handling of twitter responses (which adds value to twitter because all communications is in front of the wall).
  • People Like Me - show me more about people like me on services that are doing a similar thing (who tweets like me?) Neighbors - can't you help me find people "like me"?
  • Temporary Accounts - white label relationships to allow for people - what is the minimum amount of stuff to take on without requesting the registration. On indeed.com, you can use the "Save" button which is cookie tracked. But after some time, you might need to have the data permanently saved which means the chance for "Permanent Save". eVite does a similar thing without a signin requirements.
Interesting discussion on features that Charlie thinks has value in the future.

BarCampNYC3 - Business models for Twitter

Lead by Andrew Parker from Union Square Ventures

Different business models:

Native

  • Mining conversations
    • streams of influence
    • contextual ads
  • Dispatch - emergency search
  • Bots - search across issues/information

Generic

  • Subscription
    • premium SMS = $3/mo billed to the network instead of credit card
  • Lead gen
    • could this disrupt the community?
  • Ads?
    • Twitterific ads + "Freemium"
    • Track appropriate ads?

BarCampyNY3 - Saturday morning sessions

[Ed Note: I can only attend some of the conference meetings, so I apologize if I do not get the ones you are interested in....]

Technical Development Practices

Greg@Meetup: Tailored to a particular team size - ten backend, six or seven UI, 4-5 product managers - 25 people. All local in NY.

DavidRose: he has been trying to figure out appropriate development team structures for 25 years.

Ricardo-IT Arch: something we do with our distributed team - web is nice - can see the impact of your changes as you launch it. Adjust and readjust as you go along - agile (clients sometimes thinks that agile means they can change an idea every day).

AJ: four to five week iterations – agile efforts Agile needs time, you can not do it too short (less than two weeks is a problem)

AJ: Two to three week iterations is not good. You MUST cut your iterations at a hard date. Point of agile is to get things done a short time frame, hard date. Ended up with two weeks (quite happy with it) Second thing: how do you enforce the process – code review portion as part of the check-in. Person who reviews the code is as important as the person checking it it. Two names on it demonstrates the build. Peer reinforcement to make sure you get things done.

AJ: My team do five weeks, then four, then three, then two. Much more effective. Pairing newbies with experienced programmers.

DavidRose: who is using Agile and how long?
Answers from crowd: 10 Agile development efforts – 5 do two weeks, 2 do three weeks, two do four weeks.

Continually switching – continual release? Greg from Meetup has multiple launches. Building SoftTV – continually shipping demos.

What are people’s expectatons on documentation T/C/E docus.
Product managers, support people and developers. See wild skews in the developers versus the PMs.

How have you included the business manager in the Agile development process? Code review, integration to unit testing – need to have four hours writing, 20-30 minutes code review is much more valuable.

Suggestion: Check out "Ten Faces of Innovation" for more information and I suggested looking into the Pivotal portal.

How to get Your Startup Funded

  • David Rose – Rose Tech Ventures
  • Justin Smithline – CEO – Predict Systems (searching media company)
  • Jason Schwartz – Product Manager at Angelsoft
How companies get funding – there are a couple of myths.
How many companies get started each year?
  • 600K each year
    • VC funding (1000) get funding from major VCs
    • Vast majority of companies (350K) funded from savings (own pocket)
    • Next group (200K) come from the bank of mom and dad and friends
    • ...and the rest (~50K) come from angels
VCs have to invest in later stage companies – if 10M in a minority stake, then your company (when you meet the VC) must already have a huge valuation - or the VCs end up owning the company, which is the last thing they want.

An angel is typically a former or current entrepreneur (done it at least 2-3 times), been working 15 years – 10 to 20 investments Smarter an angel gets – the more they look like VCs

NoNeckNoel: Do angels fund non-profits?
DavidRose: Double-bottom line is tough to optimize because you are sub-optimal for both. Justin: lots of money going into greentech

DavidRose: Ways to get cash:
  1. Get a grant – SBIR – small business innovation research - $50K but do not have to be paid back, not all that easy to get, more science and tech
  2. Loans – renting their money – with interest over time. Personal loans – not a business loan
  3. Equity investing – selling part of your company, the investor is sharing in the risk
Angels have started to join into angel groups – 20-250 angels – sharing deal flow – and then pitch to them as a group New York Angels – 70+ members – accredited investors – 300-400 plans a year. Of the ones screened – they then have a major presentation – two hour in-depth interviews

Angel investment round is usually between $250-750K. Individual angels will put in groups of $20-25K : each round of funding – give up 20% to 40% of the company.

Simple fact: a
ngels love to invest in serial entrepreneurs.

Justin's advice for new entrepreneurs:
  • Have a story to tell – show some story, traction – with very limited resources. Any tractions with an existing product, prototype – are you good at doing this with no money?
  • Practice, practice, practice – make your point VERY effectively. Understand what the angels need to hear. Find investor-type friends.
  • Lots of great resources:
    • PresentationZen.com - wonderful book
    • Pitch Coach – www.newyorkangels.com/entrepreneurs
    • Angelsoft – 325 groups in 26 countries
      Just announced called OpenDeals – apply in one place and put the company into the angel workflow (angelsoft.net/entrepreneurs)
  • Need to tell the story to as many people as possible at the same time – need to create demand / scarcity in terms of interest – allows you to negotiate better terms for the deal.
Question: How do I apportion for equity for the entire team?
DavidRose: Think about the “end of the game” and then think about how much to you give to your team.

Measuring Influence in Social Networks

How do you measure it?
Cost / influence – from Ross Mayfield – readership of Techcrunch is small compared to the entire world, but they are quite influential because of the audience
Can we talk about the “influential” is being called into question – you can get as much value as getting out there enmass versus communicating to the influencers – almost was without
Recent WIRED article that "Influencers are not necessary" - is it as powerful in an epidemic?

Influence – how to create mindshare – conversations we create – Charlie O’Donnell used his connections via the blog – to raise money and awareness.
Does influence always have to be tied to money? Do people have a chance to have their own CPM (like Technorati’s metric) – should be giving some form of rev share.
Monetizing your attention data – look at Legit – provides tags on your google results.
Barrier to entry on contributing is very low – the ease of publication.
Down and Out in the magic kingdom – wufi – measurement – get points – influence in this community.

Some form of OpenID? Isn't that a cell phone number?
Tara Hunt – writing a new book on the WUFI Factor – social capital stuff.
If you start playing the game for social capital – payperpost –
One of the fallacies is that there is a single scalar – it should be more than a number of factors?
How do we content “content” – why does it not have a way to evaluate the more “important” information up? Inbound and outbound links.
In social relationships – who is listeneing and who is writing to whom?
Any relationship is equal in PageRank – when you get bored, then
SocialRank – in content. Personalized ranking instead of global ranking is a much more valuable
“The more bribery, the more we trust them” – Rohit
What is the equation for “social capital”? Social influence?
Shilling is about getting brand awareness – that is what they are getting paid for,
When you get to maven status – then there is a different metric. The Kindle marketing – when you notice that the gaps are missing, then you can see that there is a balancing act. Making money by Astroturfing.

Takes time to build up a reputation, very easy to lose it. You should be above board.
Interactions – first level, second level, etcetera –
CafeMom – interesting things with advertisers – campaigns regarding sphere on influence.

Tuesday, March 4

NY Tech Meetup - March 2008

Scott makes introductions - IAC is looking for Java developers, project and product managers for some new ventures.

Danny Schultz, Ross and Adam from DFJ Gotham.

Future of Organizing with technology - power to the people in this century.

Jordan Goldberg, CEO of stickk
  • "Put a contract out on yourself" - allow users to create commitment contracts and leverage their network of friends to keep you on track.
  • Commit to weight loss, stop smoking, etc - social networking with goal creation - then add stakes (money on the line) to either charity, anti-charity (an organization that you DO NOT want to get your stakes), friend and/or foe or no stakes.
  • Referree - a person to verify your progress - which is a viral nature to get someone else into the site and will track your progress. Email sent to them.
  • Supporters - list of friends who will encourage you to lose your weight, stop smoking, exercise, etc.
  • Using the social networking concept and the social pressure that happens in companies like Kiva and other microloan companies.
  • Looking to build in group commitments rather than simply single person commitments.
Currently: 6000 users, hired a full-service development team to build the system
Success is found on using anti-charity

Peter Deitz, Social Actions
Independent project for the last year - social action aggregation platform - allowes for people to communicate and join guide for social action platforms.
  • Problem with interoperability, higher level integration of social change. 29+ social action platforms - social change campaign.
  • Each with its own: user base, Facebook app, Tag Cloud, etc.
  • Platforms built to empower individuals - full-responsibility for amplifying campaign on campaign creators.
  • Making an API in a microformat - what it is trying to accomplish, merge the feeds and have a aggregated source of information. Thinking of how to make social action platforms work together. (peterdeitz at google's service)
Jesse Richards, Meetup
Anouncing a new functionality: Meetups in the Making - pledging and expressing an interest for a Meetup - the idea is that if you do not want to commit to being the leader of a Meetup, but you are willing to join one at the time when the Meetup happens, then you express your interest.

Then when a person who is closer to becoming a leader of a group, it shows the potential "pledged" people who are interested in the group.

Launched in November 2007 - 70K people have pledged to upcoming groups.
Ready registry: pledgestry (Jesse's word)

"World's first platform for aggregating demand for community" - Scott Heifferman

Paul Miller, SchoolOfEverything (from London)
In 1965, the "Free U" grew from 2 courses to 300 courses (straight out of Accepted). These guys have placed a geo-locator for anyone able to teach a course. They have a search engine, capability of listing your potential course - and a chance for signup.

Similar site: moodle.com and other free ones. They have standards on form and business objects - can we connect with them? Yes - we "broker" relationships. Get people together face-to-face in the real world.

Will include a reputation engine, right now focused on established people who have business. They will determine demand for classes and show the demand geographically.

Andrew, thepoint (from Chicago)
Arose from the problem if - what if all of us did something against a bad thing ("what if we all cancelled our contracts on the same day?") - interesting that Andrew describes what Nate Westheimer described as VentBox - which is now Bricabox.

"Challenging Authority" - hitting a tipping point where the cost of the action exceeds the cost of the policy (e.g. change the policy or the action will cost the company/authority of the policy XXX money).

Has similarities to essembly from before - with a twist on petitions (sign this campaign). Some of the actions can be on issues that have no laws (e.g. upset with university for doing XXX, you can have a group of people do YY).

How much would it be to have the XXX campaign happen to you? Then you could pledge what you feel it is worth to you - ONLY when the campaign reaches the tipping point. (e.g. When we raise $10B, we will build a winter shielding dome over the city).

This is a platform for people to come together and combine in collective action. Aiming for an algorithm such that they understand how a problem will occur to changing the general public.

Concepts: register your "vectors of interest", browse policies you can affect, express willingness to contribute - thepoint will inform you of when you (and the other pledges) can now act to change the policy.

Future of self-government - a DIY-type culture.

Clay Shirky, Here Comes Everybody
The Power of Organizing with Organizations - sharing, conversation and collaboration - and the fourth is "collective action". We are on the cusp of hitting this point.

Example: flight delays and how the people did not together - media had a field day. 1999 and 2007 -- in 2007, the airlines made it happen. How/why?

Kate Hanni was pissed - builds a blog, contacts the media, reaches out to other passengers, builds a petition, 10s of thousands - could not negotiate with the collective since they wanted on thing.

Thinking is for doing, Publishing is for acting. Every URL is a latent community. (Uh oh - sounding like the tail end of 1999 - where everything was "community").

FlashMobs - point of flash mobs was to tease the hipster community. In Belarus would not allow people to act in concert to coordinate. Case of collective action leading the media - part of the goal was to demonstrate the action against the government. (Tinges of "V for Vendetta").

When group tools applied in free communities - always laughed at. But in Egypt, twitter is becoming a powerful community tools. Have to look at the context and the tool to understand.

Fighting Costa Nostra - collaborating with others to fight the Mafia. (Reminds me of BALCONY)
"Media is moving form a source of information to a site of action." - Clay Shirky
In 2008 - less creative use of collaboration tools - think that it has become the "third rail" because of what happened with the Dean Campaign. Being used in quite effective, quite utiliarian operations.

[Ed comment: Democrats are often on these tools because their structure for organizing is available from their spare time, Republicans have a large number of offline connection mechanisms which does not need to "fill their spare time". I wonder how people will connect to these social actions that leverage these technologies.]
"Silicon Valley is obsessed with data and information, New York is about media - helping the world's people self-organize is the real interesting way of sparking the future." - Scott Heifferman
Q: Connecting offline organizations to these tools - spare time fillers versus engaged people.

Q: How do you measure results? Effectiveness? A: their own success metrics - there are no comparison metrics. My suggestion: use the measurement of the value of the actions to generate an equivalency for the action in some financial metric.

Metrics - sounding like what we were doing back in the beginning of banner ads - why not come up with something that is a utility metric for success?

Thought: the technology of accountability will actually force the change that is expected.

Q: Are you going to take over or usurpt the incumbents - or will you work with them? A: Jesse from MeetUp wants to work with them. Jordan from Stickk is trying to work with charities.